Consumption In Malaysia Meeting of New Changes

Key Product Features

the changing demands
overview of the current consumption

Understanding the consumers’ trend in Malaysia is vital to meet the changing demands of the Malaysian market. Consumption in Malaysia: Meeting of New Changes serves an invaluable resource to academics, researchers, tertiary students, business practitioners and local and foreigner investors on understanding the changes happened and happening in consumerism of Malaysia. The authors provide a comprehensive and much-needed overview of the current consumption and marketing patterns on various business sectors at multicontext level to offer useful insights on how the consumers and the market in Malaysia are changing in both product and service sectors. This knowledge is important to guide the readers to understand, segment and recommend solutions to various changing and emerging markets. In general this is an important book for business people, policy makers and researchers seeking to understand the pattern and trend of changing markets in Malaysia.

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Product Status	New
Product No.	69435637
Product Weight(KG)	0.3 kg
Product Dimension (WxLxH)	44cm x 32cm x 10cm
Country of Origin	N/A
Shipping Method	Courier Service
Warranty Type	Local Supplier / Seller Warranty
Warranty Period	14 Days
Warranty & Return Policy	WARRANTY: You may return most new, unopened items sold and fulfilled by Penerbit USM within 15 days of delivery for a full new books.
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Key Product Features

the changing demands
overview of the current consumption

Understanding the consumers’ trend in Malaysia is vital to meet the changing demands of the Malaysian market. Consumption in Malaysia: Meeting of New Changes serves an invaluable resource to academics, researchers, tertiary students, business practitioners and local and foreigner investors on understanding the changes happened and happening in consumerism of Malaysia. The authors provide a comprehensive and much-needed overview of the current consumption and marketing patterns on various business sectors at multicontext level to offer useful insights on how the consumers and the market in Malaysia are changing in both product and service sectors. This knowledge is important to guide the readers to understand, segment and recommend solutions to various changing and emerging markets. In general this is an important book for business people, policy makers and researchers seeking to understand the pattern and trend of changing markets in Malaysia.

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